One wall at the Palm Restaurant in Philadelphia is bleeding green.
Figuratively, of course.
The iconic steakhouse chain is known for decorating its walls with caricatures of loyal customers and famous residents of the city’s its in. The Philadelphia location has a new addition: the Philadelphia Eagles.
On a wall near a window with a view of Broad St., the 24 square-foot mural by Palm resident artist Zack Bird includes current Eagles players Nick Foles, Carson Wentz, Jason Kelce (in full Mummer gear), Malcolm Jenkins as well as owner Jeff Lurie, President Howie Roseman, Coach Doug Pederson and Hall of Famer Brian Dawkins.
The mural was revealed on Sept. 5 at an event that doubled as both an unveiling and an announcement of a new charity initiative: The Palm Sacks Hunger, 2018. Through Super Bowl LIII, the restaurant will donate two turkeys to Broad Street Ministry for every interception, fumble recovery and quarterback sack during an Eagles game. Those turkeys will be matched by the Toyota Dealers Association. Guests at the Palm can also donate additional turkeys by adding them to their bill for $18 a bird.
“100 percent of the money we collect will go to buying turkeys, or when they run out of room for turkeys, whatever else they need to keep their pantry full,” Millard said.
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Caricatures on the walls has become synonymous with the Palm brand. The tradition dates back to the 1920s, when the original Palm in New York was located in the newspaper section of the city.
“Cartoonists would sing for their supper,” said Julie Millard, general manager for the Philadelphia Palm Restaurant. “They would put cartoons on the walls and it evolved over the years so that now we show guests our appreciation for their loyalty by putting their pictures on the wall.”
Want your picture on the Palm wall? You’ll have to accrue 15,000 points in the restaurant’s loyalty program, the 837 club, which gives you a point for every dollar you spend. That reward level also includes a free dinner to go with the caricature.
15,000 points may seem like a lot, but Millard said that the trick is to host events there. “If you have an office Christmas party, you can build up pretty quickly,” she said.
The Palm is located at The Bellevue building at 200 S. Broad St. in Philadelphia. For more information visit thepalm.com.